Well, that’s embarrassing! You’d think the First Lady of the United States of America would do wonders for any television network, but NOPE, FLOTUS did not help CNN’s ratings one bit.

Not only didn’t Jill Biden’s primetime CNN special help the already on-life-support network, but according to a Fox News report, viewership flew off a cliff plunging 43% from its average for the 9 PM slot.

“Jill Biden Abroad” averaged a dismal 368,000 total viewers compared to 2.7 million for Fox News’s “Hannity” and 2.3 million for MSNBC’s “The Rachel Maddow Show,” which both aired in the same time slot. It was CNN’s worst weekday performance at 9 p.m. since June 17, 2022, with the exception of Christmas Eve, Thanksgiving, Black Friday, and Martin Luther King Jr. Day.

TBS’ midday repeats of “Friends,” Investigation Discovery’s “Murder Comes Home,” “Andy Griffith Show” and “Gunsmoke” reruns on TV Land Classic, Hallmark’s decades-old airings of “The Golden Girls” and Lifetime’s “Castle” were among Monday’s basic cable offerings to outdraw CNN’s 9 p.m. ET program.

CNN’s “Jill Biden Abroad” didn’t perform much better among the advertiser-coveted demographic of adults aged 25-54, averaging only 84,000 viewers among the key category to lose 42% of the network’s 2023 year-to-date average 9 p.m. viewership. On the same evening, “Hannity” averaged 322,000 demo viewers, and “Maddow” managed 219,000.

CNN recently finished February with historically low viewership, concluding the news-heavy month with its smallest audience among the demo since 2012. It was CNN’s worst primetime performance in the category since 2013.

Despite being a rating disaster, one FLOTUS clip went viral for Jill’s defense of Joe’s age, energy, a mental fitness.

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